Stand games that drew crowds for MSI, Cooler Master and PureGanic
The team that builds our business systems also makes games: motion-tracked activations for exhibition stands, event platforms with sign-up and live leaderboards, and mobile and educational games. We build them in Unity and Unreal Engine, and build them to last a full day on an expo floor.
We built games and activations for
- TPI Games · Ta7alip Academy · Fusteka
What we make for brands and players
Brand activation games
- Games built around a brand, its product and its mascot
- Played with the body, with no controller in anyone’s hands
- Kinect experiences for exhibition stands
- Scores and live leaderboards
Event systems
- GEMS: players register with an avatar on their phone
- Turn queues and real-time notifications
- A live leaderboard on screen
- Admin and referee apps for matches and brackets
Mobile & online games
- El3ab: competitive Chess, Ludo and Dominoes with tournaments and ELO rankings
- Online multiplayer shooters
Cultural & educational games
- Cultural and educational minigames
- Interactive exhibits for exhibitions
- Seasonal collections, like a Ramadan games series
Engines & tech
- Unity · Unreal Engine 5
- Kinect and camera-based motion tracking
- Multiplayer networking
Nine pieces we shipped
MSI · Katana Warrior
A samurai runner built for MSI’s stand.
MSI · Lucky Hover
A hoverboard racer starring Lucky, MSI’s dragon.
MSI · Ramadan Lucky Runner
A Ramadan edition through a lantern-lit alley.
Cooler Master · Play & Win
A body-tracked runner for Cooler Master.
PureGanic · Kinect game
A Kinect motion game for PureGanic’s stand.
Ta7alip Academy · campus runner
Played by students at Cairo University.
TPI Games · Medieval Knight
Third-person medieval action.
Fusteka · multiplayer shooter
An online multiplayer shooter.
El3ab · Saba’ Al-Layl
A Ramadan games collection.
What people ask before they send a brief
What interactive work does AL-Arcade do?
Brand activations for exhibitions and launches, motion-tracked and Kinect games, event platforms with live leaderboards, mobile and online games, and cultural and educational pieces. Games are our second line; business systems are the first.
Do you make games for events and exhibitions?
Yes. We built stand games for MSI, Cooler Master and PureGanic, and a campus game for Ta7alip Academy at Cairo University. GEMS runs registration and the live leaderboard on the floor.
Do players need a controller?
Not for our activation games. Players use their body, through motion tracking or Kinect. Raise both hands and the game starts.
Which game engines do you use?
Unity and Unreal Engine 5, with Kinect and camera-based motion tracking for physical games.
Can you run registration and the leaderboard at our event?
Yes. GEMS, our event system, handles avatar sign-up on the player’s phone, turn queues, a live leaderboard and admin tools for the staff on the floor.