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White label game development refers to the process where a game development company creates a game that is unbranded or generically branded, allowing other companies or individuals to rebrand and market the game as their own. The term “white label” comes from the idea of a “blank label” that can be customized with the buyer’s branding.
In white label game development, the games are usually pre-built or developed with a generic framework. This allows the purchasing company to save time and resources, as the core game mechanics, design, and functionality are already in place.
The purchasing company has the option to rebrand the game, which includes adding their own logo, graphics, and other elements to make it appear as if they developed the game themselves. This flexibility allows them to tailor the game to their target audience.
White label game development is attractive because it significantly reduces the time it takes to launch a game. Since the development work is already done, the buyer can quickly enter the market with a fully functioning product.
Developing a game from scratch can be expensive. White label solutions offer a more cost-effective alternative, as the development costs are shared across multiple buyers who use the same base game.
While the core of the game is pre-developed, there is often room for customization. This might include altering the gameplay, changing visual assets, or integrating specific features or themes that align with the buyer’s brand.
In most cases, the original developer retains ownership of the game’s underlying code and intellectual property, but licenses it to the buyer. The license typically allows the buyer to distribute, market, and sell the game under their own brand.
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